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More than 70% of all respondents are satisfied with 2011 Christmas Sales

The global financial crisis has no negative impact on Christmas
Sales 2011 for German online retailers. According to the 12/2011 OXID
market survey 90% of all retailers can increase or maintain their sales
on the level of the previous year.

In fact, only 10% of them report decreasing revenues in 2011. It is the lowest level since the last five years.

Overall, the number of German online retailers benefitting from
Christmas Sales increased and every tenth achieved almost half of this
year’s turnover in November and December.

According to 2010, almost 75% of the retailers surveyed are satisfied
with this year´s Christmas Sales and 40% can keep their revenues
constant (2010: 20%). Every second (50%) has reported increasing
revenues which is less than 2010 (60%).

Financial Crisis: More than three quarters noticed no effect on their online business

This OXID market feedback corresponds to the interim results just
released by German bvh (German E-Commerce and Distance Selling Trade
Association).

According to a first prognosis German mail order
generated a volume of 4.2 billion EUR via the internet during Christmas
Sales in 2011,
which amounts to an increase of about 17 percent compared
to 2010 (3.6 billion EUR).

“This year´s Christmas Sales shows that online commerce is a reliable
shopping channel for buyers and provides a real alternative to retail
business.
More and more retailers are engaged to enter the market”, says
Roland Fesenmayr, CEO of OXID eSales AG.

“As a result online retailers have to adapt their business models to
the rapidly changing market conditions. However, Multichannel will play a
significant role
in future and therefore will give a clear push for
Christmas Sales in eCommerce as well as in retail business.”

You can download an English summary of the survey results here and get more detailed information here (German).