Speaker

Further speakers will be accounced shortly

Sebastian Bergmann Co-Founder & Principal Consultant thePHP.cc (The PHP Consulting Company)

Sebastian Bergmann holds a degree in computer science and is a long-time contributor to various PHP projects, including PHP. itself. He is the creator of PHPUnit and other Open Source tools that help developers develop better software. As a Co-Founder and Principal Consultant with thePHP.cc, Sebastian Bergmann offers consulting, training, and coaching services to help enterprises improve the quality assurance process for their PHP-based software projects. In his free time, Sebastian likes to hack on Open Source software and to take photographs, preferably while travelling the world.

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Christina Däsler Development 21TORR Interactive GmbH

Christina Däsler is a technical consultant at 21TORR Interactive GmbH. After many years of experience with the integration of e-shops in existent system environments, Mrs Däsler is primarily responsible for the development of e-shop systems. Working in the field of e-commerce with clients such as Märklin or Reiff, today she can draw on her extensive know-how in the shop system development and the realization of e-shop projects with OXID eShop..

• Brand website and shop joined together
  Brand website and shop joined together Brands stage their products, they tell stories and offer pure emotions to the consumer. When you actually decide to buy one of these products, things can look a bit different: no-frills display and bad usability on the way to the checkout. But things can be better! 21TORR gives an insight into a running project where emotion is central. The basis is the OXID eSales Community edition and a specially developed interface for the Flash-frontend of the website. The website launch is scheduled for the summer 2010.

 

Roland Fesenmayr CEO OXID eSales AG

Graduate media informatics at university Furtwangen 1995 - 1995 founder of Virtual Identity AG - 2003 formation of OXID eSales AG (CEO) - lectureships for e-business at university Furtwangen University - board member of BVDW.

• OXID – Where we are where we go

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Rüdiger Hajduk Managing Director mobilemojo.de

Rüdiger Hajduk is Co-Founder of the mobilemojo GbR. His focus in the mobile Marketing Agency concentrates on the topic of M-Commerce. He supervises the project management as well as the development of mobile shopping Apps for smartphones and tablet PCs. The mobilemojo company is specialized on services in the mobile sector and delivers solutions in the areas of mobile advertising, mobile application development and mobile consulting.

• Mobile Shopping – the mojoshopper for smartphones with OXID solutions
  To attract the customers on a mobile platform is the target of mobile shopping applications. mobilemojo will demonstrate with the mojoshopper how it is possible to offer your customers the experience of shopping on smartphones with OXID technology and innovative mobile ideas. Smartphone like the iPhone, Google Android or the iPad offer the best platform for mobile shopping solutions with integrated additional values.

 

Sabine Janzen Scientific Assistant, Research Center for Intelligent Media FH Furtwangen

Sabine Janzen finished her studies in Computer Science at Furtwangen University with a Master's degree in 2007. Then, she started working as Researcher at the Research Center for Intelligent Media (RCIM) at Furtwangen University in the “Smart Product Networks” project (BMBF) and the EU project “Interactive Knowledge Stack” amongst others. The focus of her work lies on human computer interaction including natural language processing in ambient intelligence environments, semantic modeling of knowledge representations and software design.

 

Markus Kehrer Account-Manager and Affiliate Distribution Omikron Data Quality GmbH

 

Since January 2008, Markus Kehrer has been working in the department: „FACT-Finder – Inteligent Search and Navigation for Webshops“ for the company Omikron. In connection with his responsibilities – particularly with regard to Partner and Sales activities - Mr.Kehrer advises customers and partners in the optimization process of their online shops.

• A Best Practice, quick and easy – OXID efire & FACT-Finder
  FACT-Finder portlet for OXID efire – latest release – your best practice model, out of the box! We are proud to announce yet a further optimization of the FACT-Finder portlet, thanks to FACT-Finder’s deep integration into the efire system, and the successful partnership between OXID esales and OMIKRON. As a result, not only can shop owners benefit, directly after activating the portal, from the lightning fast error-tolerant search, but from the use of various templates, campaign functionality and much more as well.

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Alexander Kludt Owner CTO – Aggrosoft GbR

Alexander Kludt is owner and CTO of Aggrosoft. His focus lies in the development and connection of On-Demand Configuration Software to E-Commerce applications. Since the release of the new OXID Community Edition their project Shirtnetwork is being mainly developed for OXID eSales.

• Connecting dynamic Flash and Ajax applications to OXID eSales
  Nowadays the term web 2.0 and the related apps are everywhere in the net, starting from simple slideshows up to complete desktop alike programs which can be run in the users browser without any prior installation.
  OXID eSales makes it possible for developers to build a stable and clean implementation, but what are the key points to look out for? What's the best way to create dynamic data connectionions that will work flawlessly in future shop versions?
  What benefits do such applications offer for sellers and on what should one set his value on. The possibilities are endless – you just have to watch out to use the right tools for the job to stay away from trouble.
  Flash, Flex or Ajax – and how to break a butterfly on a wheel.

 

Erik Kort Chief Software Architect OXID eSales AG

Erik Kort is Chief Software Architectat OXID eSales AG and therefore responsible for architecture, scalability and robustness of OXID eShop and OXID eFire. He's programming for more than 10 years in various programming languages and finally returned to PHP a couple of years ago.

• From the eShop to the eCommerce Platform

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Florian Müller ePayment/creditPass telego! GmbH

Florian Müller studied business- and social science at the Ludwigs-Maximilians-University in Munich. Since mai/2008 he is working for the telego GmbH in the business area ePayment/creditPass.

• creditPass – Minimizing payment defaults!
  Depending on the payment method, e-Commerce is confronted by several payment risks. Of course there are payment methods (such as prepaid, Paypal) preventing traders of deficits of payments but providing only these methods, excludes a huge number of customers and with it a big turnover. Unfortunately customers prefer payment methods that carry risk for traders (purchase on account, direct debits, credit card) but they also provide a huge turnover potential and a competitive advantage which should not be underestimated. An effective risk management converts this turnover gain into profit. Most import in this case is the usage of internal and external data to verify customers in combination to an individual dunning and collection procedure.

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Ralf Reckmann Partner Future Marketing GmbH

Ralf Reckmann works as Partner of the Future Marketing GmbH, a consulting agency for Business and Sales Development respectively -transformation. He gained wide experiences in retail and consumer goods in leading management positions, among others for for Karstadt Sports, Neckermann , for Buy VIP and the Golfino AG.

• Business Management Online
  Your painter does not plan the static of your house, or does he?
  
  Many specialists offer even more special services in a confusing market for the development and build-up of E- Commerce business. - e. g. advertising agencies, carrier, IT – specialists etc… Strange to say, what is missing is an integrated management view and –integration from retail side. What Business Management accounts for and how it can truly help to improve will be described by the presentation of Ralf Reckmann.

 

Matthias Roth Project Manager Burda Digital Systems GmbH

Matthias Roth has studied the degree programme "General Management" at the Steinbeis University and is now project manager at Burda Digital Systems GmbH. The conception and control of online and e-commerce solutions are main parts in his field of responsibility. The Burda Digital Systems GmbH is an IT service provider which is specialised on the conception and realisation of enterprise online solutions.

Sven Kliebenstein eCommerce Architect Burda Digital Systems GmbH

Sven Kliebenstein operates since more than ten years as a PHP-developer in the field of e-commerce. Since five years he acts as an e-commerce architect for the company Burda Digital Systems GmbH. The realisation of e-commerce projects with the OXID eSales shopsoftware belongs to his main responsibility.

• Fressnapf – Tierisch gut online shoppen

 

Björn Schotte Managing Director Mayflower GmbH

Björn Schotte is Managing Director at MAYFLOWER GmbH, Germany’s biggest PHP service provider. Aside from that he is chief editor of the PHP Magazine and Head of Chair at the International PHP Conference.

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Henrik Steffen Managing Director top concepts Internetmarketing GmbH

Henrik Steffen (32 years) is managing director and owner of the top concepts Internetmarketing GmbH located in Hamburg. Steffen has been in the internet business since 1995. He founded his first internet company when he was only 17 years old in the city of Karlshamn (Sweden) during his student exchange. Moreover, Steffen is co-founder of the successful European internet franchise network www.city-map.de.

top concepts focus on the following three main topics: 1. Development and hosting of their own Content-Management-System as Software-as-a-Service in the cloud (aka."Cloud-Computing"), 2. all kinds of eCommerce-Services, 3. e-mail outsourcing (see also "iX"-magazine issue 11/2009, Heise publishing house).

As host and moderator of the regular "Online-Shop-Meeting" in Hamburg Steffen founded a popular event series in the beginning of 2008 where shop-owners can meet and exchange knowledge and experiences. Speakers from all different areas like marketing, quality seals, portals, legal consultancy or payment options contribute to these get-togethers. Find more information at: http://www.online-shop-stammtisch.de

Since 2006 top concepts is an OXID Certified Solution and Hosting Partner. In the meantime, top concepts has contributed a lot of popular open source modules for the OXID Community Edition, such as the FCKEditor, a solvency-check and the Acceptance PayTool for credit-card paymants. Even for the quality seal of Trusted Shops top concepts built the integration of the Trusted Shops rating system into the OXID eShop.

• OXID eShop goes Cloud
  SaaS (software-as-a-service) resounds currently throughout the land:
  Customers will not buy software, install and update it themselves in the future anymore, instead they will focus on hosted rental solutions, where they will just pay per use for what they really need, covering handling, management and update-services. This is where the top concepts SaaS-CMS comes into place, which now even offers the seamless integreation of the OXID eShop CE/PE/EE. Henrik Steffen will show you how you can easily add professional CMS functionality to your OXID eShop and how to benefit from his "CMS plus Shop" SaaS-solution - an eCommerce-plattform, which scales and grows with you flexibly, as a carefree and unworried package hosted in the clouds (cloud-computing).

 

Roland Waedt CEO WOONIO GmbH

Roland Waedt works in the Internet business since 10 years. During these years he advised well-known companies like Leiser, Schöffel, Kunert or Betten Rid in e-commerce. Since 2009 he works regularly as a freelancer and founded the WOONIO GmbH. WOONIO is considered to be a showcase in e-commerce / Mass Customization in the furnishing field and received the OXID Best Solution Award 2009. In 2010 WOONIO was one of the top 5 shops of the Shop Usability Award.

• WOONIO – Mass Customization in the furnishing field
  On the basis of the new digital brand WOONIO we will describe how to realize the new three-dimensional mass customization in the living and office area.

 

Gregor Walter CEO mad geniuses GmbH

Gregor Walter is the chief executive officer of the mad geniuses GmbH, an international software company headquartered in Munich. The mad geniuses GmbH is specialized in e-commerce software solutions and development. In 2000 he set up the company in Munich together with Peter Klofutar (COO) and started with the software development of the e-commerce software pixi*. Before establishing pixi*, Gregor Walter worked 1998 as the chief architect of web development for the international business unit „Global Fulfillment“, a subsidiary company from the Global Group Dialog Solutions AG in Munich. From 1995 - 1997 he was employed in furthermore managerial capacity for the companies telebuch.de and Adori AG.

• Process improvement as a fundament and necessity for optimal growth within e-commerce

 

Andreas Wolff Senior Sales Manager econda GmbH

Andreas Wolff is Senior Sales Manager at econda GmbH, the specialist for successful Web Shop Analytics. He is an expert in Web Analytics for e-commerce and has extensive experience in customer service. Andreas Wolff serves as a consultant and supports prospective customers who use OXID software and thus contributes to the very successful partnership of econda with OXID eSales to ensure sustainable success of OXID customers in e-business.

• Privacy and Web Analytics
  How to ensure that your web analytics is compliant to data privacy
  - Does your Web Analytics solution comply to the provisions of TMG and BDSG?
  - How to comply with the recommendations of the Federal Data Protection Commisioner
  - What does the decision of the Düsseldorfer Kreis mean for you
  - How to properly inform the visitors of your website
  - Privacy in eFire Statistics / Web Analytics portlet

 

Andreas Ziethen CEO anzido GmbH

Andreas Ziethen deals more than 10 years with webdevelopement and PHP. He made a name for himself especially in the area of ecommerce (focus on OXID eShop). During the last years he published several articles in national an international professional journals about PHP and about the OXID eShop.
His company anzido GmbH is a long lasting and well known OXID premium solution partner.

• OXID4ALLThroughout the land PHP frameworks are discussed very much. They shall simplify and unify the development of PHP projects. Also according to OXID eShop since a while there is a discussion about integration of ZEND framework. In this workshop I’d like to turn the tables and demonstrate how the OXID framework can be used to develop your own applications which might not necessarily have to do with a shop.
  
  For our own company I wrote a small project recording tool based on an OXID CE. This tool is used for tracking the work of our developers. Everybody can fill in on which project he worked, what he did and how long it took. Additionally some tools for analysis where written which help the management to control the implementations in all the projects and to simplify invoicing practice.
  
  I’d like to introduce this project to you in a workshop and demonstrate to you the huge amount of possibilities brought to you by the OXID framework and how you easily can implement your own functionality to your applications. The workshop will give you an introduction to the potential of OXID framework. The whole code of the introduced application will be available for free as open source.