Highly integrated search engine optimisation

Search engine optimisation is one of your most efficient market measures, as there are no volume-based costs arising here and the online search represents one of the most frequent points of entry for your visitors. OXID eShop 4 contains highly integrated, completely up-to-date, on-page search engine optimisation, which gives optimum support to the listing of your shop.

Descriptive URLs
Meaningful URLs increase clarity for your shop visitors, and for search engines this relevant area has also become the source for search phrases. OXID eShop automatically generates the URL from the product title. Alternatively, other details for products, categories, and also system functions such as the shopping cart can be displayed.

Content distinction
Search engines are directed towards HTML tags of website content. The weighting of titles and text is now consistently structured.

Duplicate Content
Google penalises duplicate content as this may be an attempt to manipulate the result. In the current OXID eShop software duplicate content is largely avoided.

Subsequent use of “no-follow“ attribute
Full attention is directed to the indexing of the products. Search engines should not fill the shopping cart, index admin pages or take account of text that is not relevant to your shop.

Selective and sophisticated robots.txt
The products are found by search engines via the actual product URL and not via the shop search. Just one example of the many that have been taken into account in the latest version.

URLs category
You may now use categories of the same name as sub-categories and nevertheless have descriptive URLs without adding to the category names, as the complete path now serves as an ID.

Meta tags
Search engines easily take the text from meta details for the search results. OXID eShop software automatically generates these details, but also offers you the option to adapt this manually.

 

“The OXID eShop brings all the important features for an online shop with: SEO URLs, cross-selling, product variants, any nested categories, multi-lingual and Web 2.0 Features, etc.”

PHP JOURNAL 01/2009 

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