What's new OXID eShop 4

Rich media support for product presentation
You can present your range of products more authentically via product videos. Some manufacturers and suppliers already add videos as marketing materials, which you can now simply integrate into your shop.

Product-tagging (tag cloud)
Next generation keywords that not only offer users additional navigation options, but also provide search engines with another path to your products.

Evalation an reviews
The opinion of your customers is a crucial buying criterion and gives you information on current market trends. Customers describe the product as they know it and name it. This provides further content for the product, which search engines can identify and which helps customers with their buying decisions.

Recommendation lists
Personal favourite user lists are freely accessible and can be commented upon. If a product is on a customer favourites list, then this is displayed as a further cross-selling option and offers additional access to your products. Multiple paths support browsing in your shop.

Social bookmarking tab
Bookmarks in your own browser that can only be called up from one computer reveal disadvantages because today’s Internet is social and networked, with people exchanging information and discovering new things via their personal network. The most important German social bookmarking services and Web 2.0 platforms are now integral components of the OXID eShop software.

RSS-feeds
From push to pull marketing, complementing your newsletter, your customer can now be informed more quickly about news from your shop. RSS feeds also offer the basis for further integration, such as current presentation in your personal blog.

“If you are looking for a flexible shop system for the highest demands, you should take a closer look at OXID eShop”.

PHP JOURNAL 01/2009