News from German Congress „OnLine Handel 2009“

The congress „OnLine Handel 2009“ took place at Congress Center Rosengarten in Mannheim for the first time from January 21st to 22nd. At this German event, the whole industry got a worthy start into the yet young „eCommerce year“ 2009.

Both days were filled with plenty of new information. The Key message personally for me was, that the e-Retailers are mostly satisfied wit the Christmas salesfigures.

Because of the market crisis, Amazon halved the forecasts for Q4 and according to Dr. Kai Hudetz (ECC Handel) tripled the original forecast.In general, despite the economic crisis, the expectations for 2009 are positive. So, maybe the eCommerce branch could become a “winner of the crisis”. Nobody knows right now. Lets have a look at the end of the year.

I was mostly surprised about the statement of a big eretailer, that sales increase up to 300% are possible through the use of product videos on the Article details. Interesting also that the conversion decreases when the quality of the video production is increasing.

In short Words: „low budget“ product videos will bring the greatest success.

About the exhibitors, of course there were all the „usual Suspects“ there. Dohmen (, PVS (, Intrum (, Hermes (, intershop (, demandware (, rabbit (, webarts (, Netz98 ( (thank you for the delicious cocktails), Arvato ( and myClip Studios (, to name a few.

More Information can be found directly on the website for Onlinehandel2009

The event was very well organised. First Time I got a name badge with RFID tag. Each time I went to some lecture there was written my name at a monitor. Everybody felt well to read his Name. 🙂

A Big Thank you to the managementforum for the organisation of the Evening.

Most of the visitors and exhibotors stayed late in the evening. Through Live Music, Drinks and a good meal it was a great atmosphere for networking.

Well Done! Thank you!

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