OXID releases results of 4th annual market survey on Christmas Sales.

In spite of many market segments suffering from the effects of the financial crisis German online retailers recorded strong Christmas Sales in 2008!

By the end of 2008 more than 75 percent of surveyed online retailers were satisfied with their overall sales performance during the months of november and december, thereof a third is even very or extremely satisfied with this year’s Christmas Sales.
Surprisingly 54 percent even record an increased turnover compared to 2007’s Holiday Sales. For 33 percent this growth turns out to be quite significant as they record an increase of more than 10 percent compared to the same period in the previous year.
Download a summary of the survey results here.