The global financial crisis has no negative impact on Christmas Sales 2011 for German online retailers. According to the 12/2011 OXID market survey 90% of all retailers can increase or maintain their sales on the level of the previous year.
In fact, only 10% of them report decreasing revenues in 2011. It is the lowest level since the last five years.
Overall, the number of German online retailers benefitting from Christmas Sales increased and every tenth achieved almost half of this year’s turnover in November and December.
According to 2010, almost 75% of the retailers surveyed are satisfied with this year´s Christmas Sales and 40% can keep their revenues constant (2010: 20%). Every second (50%) has reported increasing revenues which is less than 2010 (60%).