Number of satisfied online retailers in Germany increases!

More than 70% of all respondents are satisfied with 2011 Christmas Sales

More than 70% of all respondents are satisfied with 2011 Christmas Sales

The global financial crisis has no negative impact on Christmas Sales 2011 for German online retailers. According to the 12/2011 OXID market survey 90% of all retailers can increase or maintain their sales on the level of the previous year.
In fact, only 10% of them report decreasing revenues in 2011. It is the lowest level since the last five years.

Overall, the number of German online retailers benefitting from Christmas Sales increased and every tenth achieved almost half of this year’s turnover in November and December.

According to 2010, almost 75% of the retailers surveyed are satisfied with this year´s Christmas Sales and 40% can keep their revenues constant (2010: 20%). Every second (50%) has reported increasing revenues which is less than 2010 (60%).

OXID releases results of 4th annual market survey on Christmas Sales.

In spite of many market segments suffering from the effects of the financial crisis German online retailers recorded strong Christmas Sales in 2008!

By the end of 2008 more than 75 percent of surveyed online retailers were satisfied with their overall sales performance during the months of november and december, thereof a third is even very or extremely satisfied with this year’s Christmas Sales.
Surprisingly 54 percent even record an increased turnover compared to 2007’s Holiday Sales. For 33 percent this growth turns out to be quite significant as they record an increase of more than 10 percent compared to the same period in the previous year.
Download a summary of the survey results here.