B2C shop solution

for retail business

Double the benefit for OXID retailers:

The art of understanding retail customers

Trust as a business model for digital expansion

As our culture and society become increasingly digitised, time and convenience become the determinants of need. Shopping today means getting things as easily as possible, whether to treat yourself or buy essentials. Amazon, HelloFresh, Zalando, About you and other such businesses satisfy the desires of fundamentally changing behaviour. Consumers have come to expect a vast array of products to be constantly available at the swipe of a smartphone or tablet. This is precisely where you need to offer customers unbeatable arguments beyond omnichannel offers. You need to reinforce your customers’ trust digitally too – with outstanding product knowledge and in-depth consultation. This enables buyers to decide where, when and how they shop – on location where they can touch the products and benefit from personal advice, click and collect, or by making their purchase decision on the move or late at night from the sofa.

Give your customers more options.

We show you how

Satisfy changing needs, win new customers and evaluate shopper behaviour with your powerful online shop.

We support your potential for growth in e-commerce


  • Our online shop gives you a faster, secure start on the market
  • Integrated e-commerce core functionalities and process know-how
  • The shop system adapts to your IT environment, not the other way around, and there are numerous extensions for scalability Seamless integration of OXID eShop and ERP,CRM, CMS, PIM thanks to numerous interfaces, modules and product bundles
  • Optimum customer proximity with individual services
  • Shop software, for perfect usability and up-to-the-minute product presentation
  • The online shop solution Made in Germany, incl. service and support
  • Quick and easy integration of your till system


With our OXID eShop Professional Edition, we support you as a newcomer to shop systems with everything an online shop needs to do, now and in the future. The powerful e-commerce solution for profitable online commerce satisfies changing customer needs for greater freedom when shopping on site or online. Digitise your business straightaway with the platform’s extensive functions and rapid implementation. And, if you need more from your online shop, simply switch to the more extensive shop system OXID eShop Enterprise Edition as your success grows. 

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Eine Collage aus verschiedenen Bildern zeigt diverse Shoppingsituationen.

These retailers work with OXID

These OXID partners understand your business