Winning the customer’s trust

The shopping process is an important purchase criteria for the visitor and has a significant impact on the conversion rate. Regardless of the online shop’s numerous technical functions and features, it must still remain transparent for the user and encourage him to make a purchase.

Alongside fast and intelligent product location, other important features of an optimal shopping process include intuitive navigation through the product range and safe payment transactions.

An online provider who manages to combine this requirement with perfect usability will win the customer’s trust and will hold on to him in the long term as a satisfied buyer.

The OXID Platform supports online traders here, as well as in the visual area of front-end design, and with functionality, offering enormous space for design.

Shopping
process

Winning the customer’s trust

  • Perfectly optimized usability creates trust and sales
  • Proven and tested standard elements such as navigation, search, shopping cart through to checkout

Next steps