Magura Bike-Komponenten

SCHIESSER feels good

with OXID shop software

A strong brand like Schiesser needs a strong online shop

How brand, values and emotions can be experienced digitally

The instructions for OXID Partner kuehlhaus for the SCHIESSER online shop relaunch was clear: The shop needed to be made future-proof once again, and needed to cope with the rapidly increasing number of customers who shop using their smartphones or tablets. The responsive approach had been followed 100% during the first relaunch. The second relaunch focussed on “mobile first”, and its goal was to optimise usability and make the brand into an experience.

This was achieved using the latest OXID eShop. The source code and all modules underwent extensive refactoring for optimum performance of the online shop. The latest frontend technologies deliver the user interface for all common browsers and device sizes. In collaboration with eFulfilment, econda and FACT-Finder a high-performance shop that is capable of fully satisfying customer wishes. Mission accomplished!

“The relaunch of was a resounding success for us, which is already reflected in our performance numbers. What’s more, we can make the shopping experience more convenient for our online customers straightaway, with an even more user-friendly user interface.”

Rebeca Seara Del Moral, E-Commerce Team Leader, SCHIESSER AG

Clothes make people
Goals defined; goals achieved

Over the course of SCHIESSER’s 140-year history, the world has changed in terms of society, the economy and technology. SCHIESSER is the perfect example of a business that keeps challenging itself and consistently meets the latest customer and market requirements. The result is: A product that stands the test of time and an online shop that moves with the times!

  • The focus is on clarity, authenticity, tradition and innovation of the brand
  • User-centric, modern, simple design that supports the customer
  • Great use of images and product presentations create high value
  • Visitors are immersed in the SCHIESSER world
  • Maximum shopping convenience from any end device
  • SCHIESSER brand: a unique feel – online and offline
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