Enterprise B2C Cloud Shop System

Turnover guaranteed in business with consumers

Consumers have high expectations of online shopping

Check ✔ fulfilled! With the OXID eShop Enterprise B2C Edition in the Cloud

Our shop software has moved and has its new home in the cloud! As a PaaS solution, we bring your e-commerce to life like never before. New: The previous Enterprise Edition becomes a dedicated shop software for the end customer business. What remains: exciting shopping worlds for your customers, highest usability and a fast checkout. As made for medium-sized, large and internationally operating companies looking for maximum flexibility, stability, security and profitability.

We offer the B2C Edition in 5 packages, which are priced according to the order volume in your shop. And of course it has all the relevant features for consumer business on board. Next Level Enterprise E-Commerce in the OXID Cloud. With less stress and time investment for operating the platform and more entrepreneurial freedom to achieve your goals.


Would you like to get to know our enterprise b2c edition?

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Everything you need to make consumers like shopping in your shop

More than just a shop system – a 360 degree e-commerce platform:

  • Designing customer journeys uniformly and sustainably across all channels intuitively
  • Retain customers through a sustainable shopping experience and achieve sales in new dimensions
  • Initial spark for digitalisation in the company and deep integration into third-party systems
  • Extremely high degree of individualisation and need for a wide range of functions
  • Demanding customers, high goals and an integrated sales and growth strategy; also internationally

Enterprise consumer commerce in the cloud.

Far more than the sum of individual features

As flexible and scalable as the market requires

In difficult times, nothing is as certain as change. No one knows what tomorrow will bring. Get started quickly and easily in a rapidly developing industry and scale as soon as demand allows.

With the Enterprise B2C Edition Cloud you are on the safe side.

  • You are prepared for the future
  • You start with few resources and remain flexible
  • If required, you can grow; also internationally

Internationalise as comfortably and carefree as possible

How globally networked the economy really is was once again shown by the Corona crisis. Despite all risks, you cannot escape globalisation. Since the geoblocking ordinance at the latest, foreign traders have been pushing into the market. Time to expand.

How to master the complexity of cross-border trade:

  • Unlimited clients for brands and subshops
  • Legal hurdles, customs duties, taxes etc. always under control
  • The right language, thanks to multilingual capability

No isolated solution, but full integration

In order for your online shop to score points with your customers with convincing products, emotional imagery, good usability and a fast checkout, you have to bring many factors together.

The Enterprise B2C Edition Cloud can do this; and more:

  • Seamlessly integrated system landscape: ERP, PIM, CRM...
  • Numerous turnkey interfaces
  • Marketing via relevant channels and marketplaces

No witchcraft: artificial intelligence, content and storytelling

Tailor-made content, directly determined from the current click behaviour in real time? Make your customers the right offer at the right time and advise them individually. Almost like in a shop.

With AI in the shop you fulfill the customer's wishes:

  • Personalisation with OXID AI is now included
  • Shopping worlds via drag & drop, with the Visual CMS
  • Your design works. Responsive, on every device

Grow and scale with Enterprise B2C Edition Cloud

Download Feature Brochure!

Features and advantages of the

Enterprise B2C Edition Cloud at a glance

Automatic scaling and ideal performance

Short loading times are mandatory

Per second of extended charging time, customer satisfaction drops by 16 percent. Conversion is simultaneously reduced by 7 percent. Not in the OXID online shop! In addition to improving the source code and shop layout, optimisations on the system and server side are also required. Short loading times and maximum availability are standard for us. Without you having to take care of them yourself.


Global CDN

To deliver low-latency content, we rely on a global content delivery network.

Highest availability – safe is safe

The redundant infrastructure of the OXID Cloud ensures smooth operation without interruptions. Downtime of your shop? Belongs to the past.


Hosting: This topic is gone for you in the OXID Cloud

Prior to the OXID Cloud, a shop manager had to add capacity to servers during peak loads in order to shut them down again during normal operation. High load in the shop, seasonal business on Black Friday or Christmas, are no longer issues that you as a shop operator have to worry about. Hosting automatically manages the OXID Cloud for you. Never again pay for server performance that you do not need. Never again you will have to worry about not having enough server capacity available.

Your online distribution is expanding

Multi-client capability – win new customers, all over the world

The multi-client capability of OXID eShop Enterprise Edition is fully developed and freely configurable. You can use it to quickly and easily make as many sub-shops as you need for specific brands or product ranges. You manage the data centrally and control it locally. Each of these sub-shops can be integrated into its own external system and have its own modules.


Internationalisation or strengthening your presence on the domestic market

The OXID shop system is highly adaptable in terms of technology, but also in terms of design, special content, product ranges, currencies and tax rates. Thanks to simple scalability and rapid integration into existing systems, you can adapt clients quickly and individually, whether you want to now digitally expand your business model and various product ranges abroad, or would rather integrate lots of retailers and expand your network and offers domestically. New customer groups and sales are guaranteed.


Speak the right language from A to Z

Multilingual capability is a basic requirement for expanding your online presence abroad. However, just translating the software into a different language isn’t enough. When the first orders come in, you need to respond. Responses that our shop system gives in terms of language and payment, as well as distribution, marketing and logistics. International payment services, e.g. payment providers in France or taxing services in the USA, can be integrated. Offer your new target group abroad what they are looking for: exciting products that the domestic market might not be able to offer.


The right product range for the right target group

Multi-client capability enables a shop operator to set up an independent sub-shop for each different product range. These sub-shops can then be managed centrally in Admin. An electronics retailer, for example, that sells only computers and accessories in one shop and TV and Hi-Fi in another, will be able to attract and serve the relevant target group much better in a dedicated shop than would be possible in a “one-in-all” shop. Retailers that want to make the leap into a new market can start with a certain product range for test purposes. This is also based on manageable investment and entails a calculable risk.

Implement rapidly and earn money online

Our shop system fits into your IT system landscape

Many business have an established IT infrastructure. OXID software allows you to build on what’s there. ERP system, PIM, CMS or CRM: There is no system that has not already been linked into an OXID eShop. This process is often painful but, in most cases, successful. The result is that your ERP system smoothly controls order management and order processing, whether it’s stationary, mobile or online. Linking logistics and fulfilment services is straightforward. Third-party providers for address checking, credit checking, payment processes and collection services are also involved. Fully coordinated.


Product bundles with predefined interfaces





I want to see more modules and extensions

Multi-channel marketing equals increase in turnover

In the fiercely competitive world of B2C online commerce, you need to market your products using as many channels as possible. This increases the visibility of your product range and the presence of your brand – which increases revenue. Furthermore, many customers looking for a product are starting to use price comparison sites, such as billiger.de, ciao, idealo, Google Shopping, Google Adwords, eBay, Amazon or Geizhals. Using pre-configured interfaces, you can control marketing campaigns by time, product range or by situation in external channels. This enables you to make full use of your online shop’s potential and to reach your customers through every conceivable channel.


Content marketing and responsive design

Design, as individual as your company

We do not simply deliver a multitude of design templates that you then have to live with. Our templates offer all the functions so that front-end developers can adapt them quickly and easily. This saves time and you get exactly what you want for your online presence in accordance with your corporate design: a top-styled online shop. Quickly implemented and at manageable costs.

Responsive Theme Flow connects

In the social media area, you can link to popular channels from Facebook, Twitter, Google+, YouTube or even your business blog (WordPress). This transforms your online shop from a purely sales platform into a communication platform. Connect with your existing customers and potential new customers. Your presence will now be 24/7 – particularly on smartphones.



For greater visibility and intelligent controlling

Using the API function in Flow, a product can be placed directly in Google Shopping and monitored in Google Analytics. This happens using a tracking ID that creates the link to the required Google account. This opens up an additional channel for presenting your portfolio and you benefit from efficient controlling using an out-of-the-box interface for high-performance Google Analytics. That way you’re always learning something new.

E-commerce CMS for skilled storytelling

Visual CMS is more than just front end CMS

A sustainable shopping experience needs more than just good usability. A modern online shop must inform, explain, entertain and even move visitors. It can only do that if the content is good. Manage content with our e-commerce CMS. It is OXID-specific, an integral part of the shop software and can directly access its data. It can present products, categories, campaigns and much more. This is enormously beneficial compared with TYPO3 and conventional CMS.


A successful fusion of three systems in one!

If you want to transform your online shop into an attractive business card, choose the OXID shop system. We give you three systems in the same shop software: content management, campaign management and shop data management! This symbiosis saves you valuable time and allows you to act quickly and easily, without system interruptions. A dream for every brand manufacturer. Shopping worlds are just a few clicks away. For a strong brand and corporate identity.

Out-of-the-box with many widgets on board

Freely create content with the WYSIWYG editor. Position images and show or hide elements in the front end however you like. The main advantage is that you have direct access to products in the shop, you can present a specific product range, create links, advertise and much more. The only limit is your imagination.


You ponder over the content, while visual CMS does the rest

Visual CMS is suitable for any corporate identity and especially smaller online shops. Your marketers will love it. You focus on what you want to say. The framework and structure have already been taken care of. You can confidently focus all of your energy onto conquering market niches and very specifically serving new target groups with content – ‘wow’ effect included.



More possibilities for partners, agencies and customers

An agency can help if a customer’s business needs a widget that is not included in the standard. It can develop a dedicated customer widget for the customer following specifications. Any layperson will be able to use this widget without technical knowledge and will find precisely what they need. ‘De-technifying’ the typical workday and business logic in one.


One tool – Unimaginable possibilities

Visual CMS is an ideal tool for quickly scoring points with online marketing. It is the perfect basis for agencies and partners who are open to completely new earning opportunities through the creation of custom widgets for customers. As a customer, you get a compliant, CI-compatible and convincing result, even with little data. Quick, easy and fully coordinated! You too can earn cash and stand out from the competition with successful landing pages and unique marketing campaigns.


Customer-specific offers in the online shop

With the artificial intelligence in OXID AI

Best practice example: Lingerie specialist Schiesser

Tradition and modernity from a single source

Read our case study to find out how lingerie specialist Schiesser has optimised its online shop with a relaunch that is 100 percent "mobile first" and thus future-proof. The brand, values and emotions can be experienced digitally, via any end device.

To the case study of Schiesser


The relaunch of schiesser.com was a complete success for us, which can already be seen from the performance figures at this point in time. In addition, we can now make the shopping experience more convenient for our online customers with an even more user-friendly interface.

Rebeca Seara Del Moral, Team Leader E-Commerce, SCHIESSER AG