Because e-commerce success is plannable

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Five e-commerce strategies for the perfect customer journey

B2B2C on one platform

15% more orders: Mercedes-Benz comeback for used parts

Not many people know that B2C and B2B customers can easily buy original used parts online from the shop. It wasn’t always so convenient. Slow searches and irregular updates made online shopping difficult. 

Nowadays, business and end customers enjoy considerably better service in separate B2B and B2C shops.

Shop with more horsepower


Semikron introduces globalisation without risks

A multi-client capable system is one where you can operate several independent applications via a single user interface. What does that mean for an online shop? 

Sub-shops in different languages, with a special selection or for certain brands. Specialist retailer portals or new markets abroad. Semikron shows how the latter is done.

This is how to achieve global growth without risk


Lodenfrey attracts customers with a deluxe shopping experience, both online and offline

Over six storeys, with a view of Munich’s Frauenkirche, Lodenfrey presents a world-famous selection of traditional and loden clothing in Munich. 175 years of tradition meets modernity. And reaches customers on all channels.

How? Through social networks, Click&Collect, content, SEO, affiliate and retargeting measures, newsletters and more.

The shopping experience at Lodenfrey


Business to business

Praxisdienst: The B2B shop of the year 2017 comes from Cologne

With praxisdienst Cologne OXID partner dotfly has created an outstanding shopping experience for the customers of the medical device manufacturer. A positive customer experience and the business customer segment are by no means mutually exclusive.

Praxisdienst won the Shop Usability Award 2017 in the B2B category, making it Germany’s best B2B shop.

Visit the award-winning B2B shop


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