Case Study: SCHIESSER – Feels at Home on OXID Shop Software
How brand, values and emotions become digitally tangible – with a mobile-first relaunch based on the latest OXID eShop
Zusammenfassung
Ein Überblick über die wichtigsten Aspekte dieser Case Study
Ausgangssituation
SCHIESSER, one of Germany's most traditional brands with over 140 years of history, needed a future-proof online shop for the rapidly growing number of mobile customers.
Herausforderung
Mobile-first relaunch with a focus on usability optimization, brand staging and maximum shopping comfort on every device – implemented by OXID partner kuehlhaus.
Lösung
Latest OXID eShop with extensive refactoring of source code and modules, state-of-the-art frontend technologies and integration of eFulfilment, econda and FACT-Finder.
Ergebnis
A complete success – measurable in the performance metrics. A highly capable shop with a user-friendly interface that perfectly meets customer needs.
Über unseren Kunden
Branche
Fashion & Textiles
Standort
Radolfzell, Germany
Größe
Over 140 years of company history
Unternehmensprofil
In SCHIESSER's more than 140-year company history, the world has changed – socially, economically, technologically. SCHIESSER is the prime example of a company that has consistently faced new challenges and consistently implemented the latest customer and market requirements. The result: A product that endures through time – an online shop that moves with the times.
Die Herausforderung
The brief for OXID partner kuehlhaus for the SCHIESSER online shop relaunch was clear: The shop needed to be future-proof again and meet the rapidly growing number of customers shopping via smartphone or tablet.
Growing number of customers shopping via smartphone or tablet – the shop needed to become future-proof
Usability optimization and mobile-first approach following the already responsive first relaunch
Making the SCHIESSER brand with its clarity, authenticity, tradition and innovation digitally tangible
Maximum shopping comfort from any device while maintaining high-quality product presentation
The Solution: Latest OXID eShop with Mobile-First Approach
Implemented by OXID partner kuehlhaus – with extensive refactoring and state-of-the-art frontend technologies
Mobile First & Responsive
Following the already responsive first relaunch, the second relaunch was consistently focused on mobile first. State-of-the-art frontend technologies deliver the user interface for all common browsers and device sizes.
Extensive Refactoring
The source code and all modules underwent extensive refactoring – based on the latest OXID eShop. For optimal online shop performance.
Brand as Experience
User-centric, modern, clean design that supports the customer. High quality through great imagery and product presentations – immersion in the SCHIESSER world.
Powerful Integrations
In combination with eFulfilment, econda and FACT-Finder, a highly capable shop that perfectly meets customer needs.
Ergebnisse auf einen Blick
Die wichtigsten Fakten und Kennzahlen des Projekts
Relaunch Focus
Consistent focus on smartphone and tablet users
Performance Metrics
Measurable success immediately after the relaunch
Browsers & Devices
State-of-the-art frontend technologies for optimal display
Strong Integrations
eFulfilment, econda and FACT-Finder
„The relaunch of schiesser.com was a complete success for us, which can already be measured in the performance metrics at this point. We can also now offer our online customers an even more user-friendly interface to make their shopping experience more convenient."