SCHIESSER: At home on OXID eShop
How brand, values and emotions become digitally tangible – with a mobile-first relaunch based on the latest version of OXID eShop
At a glance
The key points of this case study
Situation
SCHIESSER, one of Germany's most traditional brands with over 140 years of history, needed a future-proof online store for the rapidly growing number of mobile customers.
Challenge
Mobile-first relaunch with a focus on usability optimization, brand storytelling and maximum shopping convenience on every device – implemented by OXID partner kuehlhaus.
Solution
The latest version of OXID eShop with extensive refactoring of source code and modules, state-of-the-art frontend technologies and integration of eFulfilment, econda and FACT-Finder.
Result
A complete success – measurable in the performance metrics. A highly capable store with a user-friendly interface that perfectly meets customer needs.
About the customer
Industry
Fashion & textiles
Location
Radolfzell, Germany
Company size
Over 140 years of company history
Company profile
In SCHIESSER's more than 140-year company history, the world has changed – socially, economically, technologically. SCHIESSER is a prime example of a company that has consistently faced new challenges and implemented the latest customer and market requirements. The result: a product that endures – and an online store that moves with the times.
The challenge
The brief for OXID partner kuehlhaus for the SCHIESSER online store relaunch was clear: the store needed to be future-proof again and serve the rapidly growing number of customers shopping via smartphone or tablet.
Growing number of customers shopping via smartphone or tablet – the store needed to become future-proof
Usability optimization and mobile-first approach following the already responsive first relaunch
Making the SCHIESSER brand with its clarity, authenticity, tradition and innovation digitally tangible
Maximum shopping convenience on any device while maintaining high-quality product presentation
The solution: the latest OXID eShop with a mobile-first approach
Implemented by OXID partner kuehlhaus – with extensive refactoring and state-of-the-art frontend technologies
Mobile first & responsive
Following the already responsive first relaunch, the second relaunch focused fully on mobile first. State-of-the-art frontend technologies deliver the user interface for all common browsers and device sizes.
Extensive refactoring
The source code and all modules underwent extensive refactoring – based on the latest version of OXID eShop. For optimal online store performance.
Brand as experience
User-centric, modern, clean design that supports the customer. High quality through great imagery and product presentations – immersion in the SCHIESSER world.
Powerful integrations
In combination with eFulfilment, econda and FACT-Finder, a highly capable store that perfectly meets customer needs.
Results at a glance
Key project facts and figures
Relaunch focus
Clear focus on smartphone and tablet users
Performance metrics
Measurable success immediately after the relaunch
Browsers & devices
State-of-the-art frontend technologies for optimal display
Strong integrations
eFulfilment, econda and FACT-Finder
“The relaunch of schiesser.com was a complete success for us, which can already be measured in the performance metrics at this point. We can also now offer our online customers an even more user-friendly interface to make their shopping experience more convenient.”
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