Servoprax: E-commerce drives growth in MedTech wholesale
How Servoprax built a modern B2B procurement platform for the healthcare industry with OXID eShop Enterprise Edition and industry specialist Merzljak Healthcare Marketing
At a glance
The key points of this case study
Situation
Servoprax, one of Germany's largest MedTech wholesalers with €90 million in revenue, wanted to offer its customers a powerful, modern and convenient online procurement solution with an excellent user experience. The existing e-commerce system had become outdated.
Challenge
Relaunch of a complex B2B platform with over 12,000 products, multi-layered pricing structure, industry-specific content requirements, and the ability for MedTech dealers to use their own stores as indirect sales platforms.
Solution
OXID eShop Enterprise Edition with multi-tenancy, PIM integration, ERP integration, Visual CMS for content commerce, and granular permission management – implemented by Merzljak Healthcare Marketing.
Result
Modern B2B procurement platform with significantly improved user experience, content commerce strategy for private label branding, and optimized omnichannel processes between online and offline.
About the customer
Industry
Medical technology – wholesale & specialist distribution
Location
Wesel, Germany (3 locations)
Company size
210 employees, founded in 1978
Company profile
Servoprax is one of the largest wholesale and specialist distributors for medical technology in Germany and is striving for market leadership. With over 12,000 sqm of warehouse space and products from more than 100 different manufacturers, the company offers everything the industry needs: from bandages to medical devices. Their customers include wholesalers and specialist dealers, medical supply stores, orthopedic and rehabilitation technicians, doctors, hospitals, therapists, pharmacists, medical technicians and nurses.
The challenge
Servoprax had already been active in e-commerce for 15 years – a necessity in the B2B segment with wholesale structures. To implement its ambitious growth plans, the outdated e-commerce system had to be completely rebuilt.
Outdated data structure that had to be laboriously converted to a new format
Complex, multi-layered pricing structure: customer-specific prices, customer group prices, volume discounts and best-price tier logic
Industry-specific content requirements such as hazardous goods labeling and conformity approvals
Greater visibility of private labels through attractive content presentation in the store
The solution: OXID eShop Enterprise Edition
Implemented by Merzljak Healthcare Marketing – the industry specialist for e-commerce in healthcare with over 20 years of experience
Multi-tenancy
Through the inheritance strategy of OXID eShop, MedTech dealers can operate their own stores in their own corporate design as indirect sales platforms – without having to worry about system administration and IT infrastructure.
Content commerce
OXID Visual CMS for product pages, landing pages and campaigns. Industry-specific content such as hazardous goods labeling and conformity approvals is presented in a visually appealing way.
Personalized pricing structure
Multi-layered pricing structure from the ERP: customer-specific prices, customer group prices, volume discounts and best-price tier logic – personalization that reflects each customer relationship one-to-one.
PIM & ERP integration
PIM system for product data, ERP integration for pricing and order management. Planned migration to Alphaplan, ERP System of the Year 2020, for direct order processing.
Results at a glance
Key project facts and figures
Revenue
With significant growth planned
Products in store
Huge product variety for the healthcare industry
Manufacturers
Across more than 12,000 sqm of warehouse space
E-commerce experience
Now state of the art
“Our partner Merzljak Healthcare Marketing brought the right technology and deep industry expertise to our e-commerce project. It was never just about the technology or individual features for us. The overall package and the knowledge of online requirements in the healthcare market had to be right. What we value about OXID eShop is its high adaptability in all areas. Everything can be implemented exactly as we need it.”
Achieve similar results with OXID eSales
Let's tackle your e-commerce challenges together and grow your online business.