Case Study: Servoprax – E-Commerce Drives Growth in MedTech Wholesale
How Servoprax built a modern B2B procurement platform for the healthcare industry with OXID eShop Enterprise Edition and industry specialist Merzljak Healthcare Marketing
Zusammenfassung
Ein Überblick über die wichtigsten Aspekte dieser Case Study
Ausgangssituation
Servoprax, one of Germany's largest MedTech wholesalers with EUR 90 million in revenue, wanted to offer its customers a powerful, modern and convenient online procurement solution with high user experience. The existing shop system had become outdated.
Herausforderung
Relaunch of a complex B2B platform with over 12,000 products, multi-layered pricing structure, industry-specific content requirements, and the ability for MedTech dealers to use their own shops as indirect sales platforms.
Lösung
OXID eShop Enterprise Edition with multi-tenancy, PIM integration, ERP integration, Visual CMS for content commerce, and granular permission management – implemented by Merzljak Healthcare Marketing.
Ergebnis
Modern B2B procurement platform with significantly improved user experience, content commerce strategy for private label branding, and optimized omnichannel processes between online and offline.
Über unseren Kunden
Branche
Medical Technology – Wholesale & Specialist Trade
Standort
Wesel, Germany (3 locations)
Größe
210 employees, founded in 1978
Unternehmensprofil
Servoprax is one of the largest wholesale and specialist distributors for medical technology in Germany and is striving for market leadership. With over 12,000 sqm of warehouse space and products from more than 100 different manufacturers, the company offers everything the industry needs: from bandages to medical devices. Their customers include wholesalers and specialist dealers, medical supply stores, orthopedic and rehabilitation technicians, doctors, hospitals, therapists, pharmacists, medical technicians and nurses.
Die Herausforderung
Servoprax had already been active in e-commerce for 15 years – a necessity in the B2B segment with wholesale structures. To implement its ambitious growth plans, the outdated shop system had to be completely rebuilt.
Outdated data structure that had to be laboriously converted to a new format
Complex, multi-layered pricing structure: customer-specific prices, customer group prices, volume discounts and best tiered pricing
Industry-specific content requirements such as hazardous goods labeling and conformity approvals
Greater visibility of private labels through attractive content presentation in the shop
The Solution: OXID eShop Enterprise Edition
Implemented by Merzljak Healthcare Marketing – the industry specialist for e-commerce in healthcare with over 20 years of experience
Multi-Tenancy
Through the inheritance strategy of OXID eShop, MedTech dealers can operate their own shops in their own corporate design as indirect sales platforms – without having to worry about system administration and IT infrastructure.
Content Commerce
OXID Visual CMS for product pages, landing pages and campaigns. Industry-specific content such as hazardous goods labeling and conformity approvals are presented in a visually appealing way.
Personalized Pricing Structure
Multi-layered pricing structure from the ERP: customer-specific prices, customer group prices, volume discounts and best tiered pricing – personalization that maps the customer relationship one-to-one.
PIM & ERP Integration
PIM system for article data, ERP integration for pricing and order management. Planned migration to Alphaplan, ERP System of the Year 2020, for direct order processing.
Ergebnisse auf einen Blick
Die wichtigsten Fakten und Kennzahlen des Projekts
Revenue
With significant growth planned
Products in Shop
Huge product variety for the healthcare industry
Manufacturers
Across more than 12,000 sqm of warehouse space
E-Commerce Experience
Now at the most modern level
„Our partner Merzljak Healthcare Marketing brought the right technology and deep industry expertise to our shop project. It was never just about the technology or individual features for us. The overall package and the knowledge of online requirements in the healthcare market had to be right. What we value about OXID eShop is its high adaptability in all areas. Everything can be implemented exactly as we need it."