Toy e-commerce reimagined: Scalable online shops for retailers & manufacturers
Your toys. Your target audiences. Your online shop. – Whether retailer or manufacturer, OXID eSales offers the perfect e-commerce platform.
Functional Highlights
Specially designed for the toy industry
From product configurators to personalization and automated invoicing – all in one platform.
Product configurator
Assemble sets, customize products by age, theme or color
Personalization
Image upload for personalized items – names, photos or engravings with live preview
Flexible pricing
Automatic calculation based on size, play world or additional parts
DATEV export
Automatic invoicing with seamless further processing
Your benefits at a glance
Perfectly tailored to the toy industry
- Manage your range smartly: variants, sets and seasonal items
- Target audiences precisely: parents, schools or resellers
- More sales through easy operation and fast checkout
Features that make selling easier
- B2B & B2C in one shop: prices, discounts & processes per customer group
- Launch seasonal campaigns & pre-sales strategically
- Mobile first & SEO-optimized for maximum visibility
Adapts to your IT
- Easy connection to ERP systems like Microsoft Dynamics or SAP
- Integration of payment providers, shipping solutions & marketplaces
- Extensible through modules and open interfaces (APIs)
More overview, less admin effort
- Real-time revenue, bestsellers & order status
- DATEV interface & GoBD-compliant
- Customer profiles, project management & reorders
How OXID helps you with challenges
From seasonal peaks to multichannel strategy – we have the solution.
Mastering seasonal peaks with confidence
Load peaks at Christmas & Easter overwhelm the shop infrastructure
Scalable infrastructure & automated processes – pre-sale features, countdown modules & campaign pages for timely promotions.
Keeping up with fast-changing trends
New trends (movie characters, educational toys) must be reflected in real time
Flexible product & variant management – activate, duplicate and present items with tags & filters in a targeted way.
Selling safely – legally & technically
Age ratings, GDPR and product labeling must be centrally maintained
Legal compliance & age verification out-of-the-box – GDPR-compliant features, regular security updates and central mandatory information.
Platform independence & multichannel
Control over prices & brand presence while connecting to marketplaces
Connection to Amazon, myToys & Otto – with full control over your own shop. Central management via middleware or ERP.
In dialogue with the toy industry
At the Spielwarenmesse, together with our partner Patworx, we discussed current e-commerce challenges with toy retailers and manufacturers.
These customers trust OXID:
Ready for a future-proof
toy online shop?
Let's develop a tailored e-commerce strategy together – flexibly scalable and ready for future requirements.
Get a free consultation now
Flexible and scalable solutions
Seamless integration into your existing systems
Why OXID? Your partners for digital innovation
The toy industry has special requirements – OXID knows them. From variant-rich products to personalized offers and reliable invoicing: We combine modern technology with intuitive operation.
Together we develop a tailored e-commerce strategy for retailers and manufacturers – flexibly scalable, efficient in operation and ready for future requirements.
Our partners – Together for your success
We work with leading e-commerce experts and agency partners to offer you the best solutions.
Do You Have Questions?
We are here for you.
Would you like to learn more about OXID? Fill out our contact form or reach out directly – our team looks forward to hearing from you.
Phone
+49 761 368 8950