One-time buyers become returning customers.
Customer loyalty that pays off
Acquiring new customers is expensive – returning customers are the real lever. Broad discount campaigns weigh on the margin and train customers to wait for the next reduction. A loyalty points program rewards precisely the behavior that generates revenue: the next purchase. This OPAL provides the prebuilt foundation for this reward system – adaptable to your store and flexible to control.
What this OPAL does for you
You increase repeat purchases by having customers collect points with every purchase and giving them a concrete reason to return.
You reward selectively instead of across the board: points per revenue, bonus points for products or campaigns – without permanent discounts on everything.
You start with a solid foundation instead of from scratch – with a simple rule that you can expand at any time.
Part of the OPAL family
OPALs are building blocks from OXID eSales: a proven foundation that is adapted to your IT landscape and integrated into your store.
Features at a glance
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Collect points automatically
Customers earn a configurable number of points per €1 of revenue. It is calculated on the item value (excluding shipping and payment costs, reduced by discounts). The credit is only applied once the order has been completed successfully – not at the moment of clicking.
Bonus points for desired behavior
One-time points on registration and newsletter sign-up as well as annual birthday points – each awarded automatically.
Redeem in the checkout
A collapsible "Loyalty points" card appears in the cart: enter the desired number of points, a one-time voucher is created and the discount is applied immediately. The minimum number of points and the maximum discount are freely selectable.
Control in the admin area
Points rules per item or category with a factor or fixed points – so you can promote individual product ranges selectively. Plus manual crediting and debiting per customer with history and an optional expiry of points.
"Buy with points" on the product page
For items or categories enabled via a whitelist, a redemption block appears on the product detail page. The required points are calculated on the actual customer price; the item ends up in the cart and the redemption is triggered automatically in the checkout.
Convert points into a gift voucher
Customers convert points into a standalone voucher code – without placing an order, optionally sent by email to themselves or to another person. You set the validity period and point limits.
Who is this OPAL for?
Store owner / e-commerce manager
You want to turn one-time buyers into returning customers without burning margins through permanent discounts.
How it helps
You reward exactly the behavior that generates revenue: the next purchase. Instead of broad discount campaigns that everyone takes advantage of, you award points selectively – per revenue, for certain products or for actions such as newsletter sign-up. You control the points balances and the redemption value yourself in the admin area, without a developer. This builds customer loyalty that stays visible in the customer account and encourages a repeat purchase on the next visit.
Frequently asked questions
Price
€35/month
OPALs are also available in subscription packages.