Every manufacturer page can be more than a product list.
Stage brands the right way
Every manufacturer in your range has a story, a quality philosophy and a visual language. The manufacturer page in your store is the natural place for it – a showcase for the brand's product world instead of a simple product catalog. Your marketing team designs this showcase itself, directly in the OXID VisualCMS, without a developer request.
What this OPAL does for you
1.Manufacturer pages become an editorial space, without a new tool and without a developer request.
2.Every manufacturer page becomes a showcase for the brand – with brand story, quality promise and campaign visual right above the product list, automatically in the visitor's language.
3.Comes directly from OXID and uses the VisualCMS editor the editorial team already knows – no new tool, no new onboarding.
Before / After
Marketing wants to update three manufacturer pages for a campaign and opens a developer ticket.
Marketing creates three CMS pages and assigns them – done. The campaign launches as planned.
On its manufacturer page, your premium brand looks no different from the no-name accessories next to it – both show only a product list.
Every manufacturer gets its own presence: brand story, quality promise, campaign visual right above the product list.
A brand manufacturer wants a better presentation in your store. Marketing knows what it wants – but first needs a developer ticket.
Someone from marketing opens the VisualCMS editor and has the brand page live within an hour.
Brand texts go stale because every update needs a ticket and gets deprioritized.
The editorial team updates brand pages every season on its own – as routinely as blog posts.
Part of the OPAL family
OPALs are building blocks from OXID eSales: a proven foundation that is adapted to your IT landscape and integrated into your store.
Features at a glance
OXID
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Brand text above the product list
Once a CMS page is assigned to a manufacturer, its content appears automatically in the header area of the manufacturer page in your store.
Assignment via dropdown
In the manufacturer settings in the admin area, the editorial team selects a CMS page from a dropdown and assigns it to a manufacturer, once per brand.
Multilingual brand pages
A separate CMS page can be stored per language for each manufacturer. The editorial team maintains the language versions in the familiar VisualCMS editor.
A dedicated folder for manufacturer content
On activation, a dedicated CMS folder is set up so that manufacturer content does not get mixed up with other store content.
Scheduled publishing
Because this OPAL uses the VisualCMS editor, manufacturer pages can be scheduled for campaign launches – activation and deactivation on a set date.
The full VisualCMS feature set
Formatted text, images, videos, layout elements – everything available in the OXID VisualCMS is also available for manufacturer pages.
Who is this OPAL for?
Marketing
You are planning a campaign that features specific manufacturers.
How it helps
Every manufacturer page becomes a stage you design yourself. Brand stories, seasonal campaigns, quality promises – you create a CMS page, assign it to the manufacturer and you are done. The content goes live in your store immediately and can be scheduled with the VisualCMS scheduling feature.
Price
€20/month
OPALs are also available in subscription packages.