Every manufacturer page can be more than a product list.
Stage brands the right way
Every manufacturer in your range has a story, a quality philosophy and a visual language. The manufacturer page in the shop is the natural place for it – a shop window into the brand's product world instead of a simple product catalogue. Marketing designs this shop window itself, directly from the OXID VisualCMS, without a developer request.
What the OPAL solves for you
1.Manufacturer pages become an editorial space, without a new tool and without a developer request.
2.Every manufacturer page becomes a shop window into the brand world – with brand story, quality promise and campaign visual right above the product list, automatically in the visitor's language.
3.Comes directly from OXID and uses the VisualCMS editor the editorial team already knows – no new tool, no new onboarding.
Before / After
Marketing wants to update three manufacturer pages for a campaign and opens a developer ticket.
Marketing creates three CMS pages, assigns them, done. Campaign starts as planned.
Your premium brand looks just like the no-name accessory next to it on its manufacturer page – both show only a product list.
Every manufacturer gets its own presence: brand story, quality promise, campaign visual right above the product list.
The brand manufacturer wants a better presentation in the shop. Marketing knows what it wants – but first needs a developer ticket.
The marketing colleague opens the VisualCMS editor and has the presence live within an hour.
Brand texts go stale because every update needs a ticket and gets deprioritized.
The editorial team maintains brand pages seasonally itself – just as routinely as blog entries.
Part of the OPAL family
OPALs are prebuilt project accelerators from OXID eSales that serve as a solid foundation and need to be adapted to your system landscape.
Features at a glance
OXID
<OPAL/>
Brand text above the product list
Once a CMS page is assigned to a manufacturer, its content appears automatically in the header area of the manufacturer page in the shop.
Assignment via dropdown
In the manufacturer administration area, the editorial team selects a CMS page via dropdown and assigns it to a manufacturer, once per brand.
Multilingual brand pages
A separate CMS page can be stored per language for each manufacturer. The editorial team maintains the language versions in the familiar VisualCMS editor.
A dedicated folder for manufacturer content
On activation, a dedicated CMS folder is set up so that manufacturer content does not get mixed up with other shop texts.
Scheduled publishing
Because the OPAL uses the VisualCMS editor, manufacturer pages can be scheduled for campaign launches – activation and deactivation on a set date.
The full VisualCMS feature set
Formatted text, images, videos, layout elements – everything available in the OXID VisualCMS is also available for manufacturer pages.
Who is this OPAL for?
Marketing
Campaign planning with a manufacturer angle is coming up.
What the OPAL delivers here
Every manufacturer page becomes a stage you design yourself. Brand stories, seasonal campaigns, quality promises – you create a CMS page, assign it to the manufacturer and you are done. The content is in the shop immediately and can be scheduled via VisualCMS timing control.
Price
€20/month
OPALs are also available in subscription packages.