Analytics with full data ownership.
Web analytics in your own hands – with Matomo
Many stores want to keep their analytics data under their own control. This OPAL connects your OXID store to Matomo, a self-hostable analytics platform: every store event, from product view to purchase, goes to your own Matomo instance.
What this OPAL does for you
Everything important tracked automatically: product views, cart, purchases and store search flow straight into your Matomo reports – no manual setup.
Data in your hands: Matomo runs self-hosted or with an EU hosting provider – the raw data stays on infrastructure you choose yourself.
Privacy-friendly: cookieless operation and consent control are freely configurable – the analytics follow your requirements.
Part of the OPAL family
OPALs are building blocks from OXID eSales: a proven foundation that is adapted to your IT landscape and integrated into your store.
Features at a glance
OXID
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Every store event tracked automatically
Product views, cart, purchases and store search are passed to Matomo automatically – no manual implementation required.
Accurate cart data
With every change, the complete, current cart is sent to Matomo – with or without a page reload. That way your reports match what the customer actually has in the cart.
Works without JavaScript too
Page views are tracked even when JavaScript is disabled in the browser – these visitors are counted as usual.
Configurable per subshop
The Matomo URL and site ID can be set per subshop, and individual events can be switched off per subshop.
Built-in privacy switches
Required consent, cookie-only consent, cookieless operation and respecting "Do Not Track" can be configured independently. This OPAL deliberately does not include a consent banner – instead, it provides a documented interface that lets your existing consent tool control the switch.
Optionally via Matomo Tag Manager
Instead of the direct tracker, you can embed a Matomo Tag Manager container. The tracked events are the same in both modes.
Who is this OPAL for?
E-commerce manager
You are responsible for the online store and want to keep the analytics data in your own hands.
How it helps
Matomo runs self-hosted or with an EU hosting provider – the raw data stays on infrastructure you choose yourself, with full access and deletion according to your own rules. Cookieless operation and respecting "Do Not Track" are configurable.
Frequently asked questions
Price
€20/month
OPALs are also available in subscription packages.