What the OPAL solves for you
Automatic badge campaigns
Badge campaigns apply automatically, based on price, stock or time period, without setting them manually per product.
Dynamic badge texts
Badge texts like "-28%" are generated from the current product value and adapt immediately when it changes.
Without developer involvement
The marketing team sets up campaigns independently, without developer involvement in day-to-day operations.
Before / After
Your customer scrolls through 20 winter jackets. One is reduced by 35 percent. There is nothing on the image. They click elsewhere.
The jacket shows "-35%" right on the image. The customer sees the discount immediately, clicks and buys.
The summer promotion ended two weeks ago. Five running jackets still carry the "Sale" badge. No discount anymore, but the customer expects one.
The promotion period has expired. All badges disappeared automatically, without anyone having to clean up.
Your marketing team wants a "New" badge for the spring collection. A ticket to IT. A follow-up question. Waiting time. Three days later the badge is live.
The marketing team opens the administration area, creates a "New" badge with a time-period condition and saves. The badge is active immediately.
Purchasing lowers the prices for 80 winter jackets. The promotion is in the system, but the product images stay neutral.
The price changes, and the badge automatically shows the current discount right on the product image.
A product has only three units left in stock. The note is missing because nobody set the label manually.
As soon as stock falls below the defined value, "Few available" appears automatically on the product image.
Part of the OPAL family
OPALs are prebuilt project accelerators from OXID eSales that serve as a solid foundation and need to be adapted to your system landscape.
Features at a glance
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Buying impulses right on the product image
Your customer sees "Sale" or "-30%" right on the product image. In the list view, the grid view and on the detail page. No detour via description text, no banner needed.
Six conditions, set up once
You define: the badge appears for a discount above 20 percent, stock below five or between the 1st and 15th of a month. Six condition types are available: price, discount, stock level, an existing product attribute, comparison of an attribute value and time period. Combinable per badge.
Badge text from the current product value
Instead of "Sale" the badge shows "-28%". Not because someone typed the number, but because that is the current discount. If the price changes, the text changes. A single badge covers all discount levels in the range.
Administration on a single page
Create a badge, define conditions, assign a part of the range: all on a single page, without reloading. The order of the conditions can be changed by drag and drop and determines which text appears when several conditions match.
Direct campaigns precisely at parts of the range
A "Spring collection" badge applies only to jackets of a certain brand. A "Sale" badge only to running shoes with a discount of 20 percent or more. Assignments by category, manufacturer, supplier or individual product prevent wastage.
Badges as a click entry into promotions
A "Promotion" badge on a running jacket leads directly to the promotion landing page when clicked. Your customer clicks the badge and lands exactly where you want them. The link is optional and can be defined individually per badge.
Who is this OPAL for?
Shop operator / e-commerce manager
The team maintains discount badges manually. With 200 promotional products this takes hours, and after the promotion someone forgets to remove them.
What the OPAL delivers here
Badge campaigns apply automatically, based on price, stock or time period. No manual setting, no forgetting. That saves capacity you can better invest in strategy. The OPAL handles the maintenance permanently.
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Increase visibility immediately
Every promotion without a badge on the product image is a promotion customers don't see. From the very first badge, every promotional product benefits. Anyone waiting for the next season change gives away visibility in the meantime.
Frequently asked questions
Price
€10/month
OPALs are also available in subscription packages.