What this OPAL does for you
Automatic badge campaigns
Badge campaigns apply automatically, based on price, stock or time period, without setting them manually per product.
Dynamic badge text
Badge text like "-28%" is generated from the current product value and updates immediately when that value changes.
No developer needed
Your marketing team sets up campaigns on its own, with no developer involvement in day-to-day operations.
Before / After
Your customer scrolls through 20 winter jackets. One is 35 percent off, but nothing on the image says so. They click elsewhere.
The jacket shows "-35%" right on the image. The customer sees the discount immediately, clicks and buys.
The summer promotion ended two weeks ago. Five running jackets still carry the "Sale" badge. The discount is gone, but the customer still expects one.
The promotion period has ended. All badges have disappeared automatically, without anyone having to clean up.
Your marketing team wants a "New" badge for the spring collection. They file a ticket with IT, answer follow-up questions and wait. Three days later, the badge is live.
The marketing team opens the badge management in the admin area, creates a "New" badge with a date range condition and saves it. The badge is active immediately.
Purchasing lowers the prices of 80 winter jackets. The promotion is in the system, but the product images show nothing.
The price changes, and the badge automatically shows the current discount right on the product image.
A product has only three units left in stock. There is no notice, because nobody added the label manually.
As soon as stock falls below the defined value, "Few available" appears automatically on the product image.
Part of the OPAL family
OPALs are building blocks from OXID eSales: a proven foundation that is adapted to your IT landscape and integrated into your store.
Features at a glance
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Eye-catching badges right on the product image
Your customer sees "Sale" or "-30%" right on the product image – in the list view, the grid view and on the product detail page. No need for extra description text or a banner.
Six conditions, set up once
You define the rules, for example: the badge appears for discounts above 20 percent, stock below five, or between the 1st and 15th of the month. Six condition types are available: price, discount, stock level, an existing product attribute, comparison of an attribute value and date range. They can be combined per badge.
Badge text from the current product value
Instead of "Sale", the badge shows "-28%" – not because someone typed in the number, but because that is the current discount. If the price changes, the text changes. A single badge covers all discount levels in your product range.
Everything on a single page
Create a badge, define conditions, assign it to part of your product range: all on a single page, without reloading. The order of the conditions can be changed by drag and drop and determines which text appears when several conditions match.
Target campaigns at specific parts of your product range
A "Spring collection" badge applies only to jackets from a certain brand, a "Sale" badge only to running shoes with a discount of 20 percent or more. Assignments by category, manufacturer, supplier or individual product help you avoid wasted reach.
Clickable badges that lead to promotions
A "Promotion" badge on a running jacket leads directly to the promotion landing page when clicked. Your customer clicks the badge and lands exactly where you want them. The link is optional and can be defined individually per badge.
Who is this OPAL for?
Store owner / e-commerce manager
Your team maintains discount badges manually. With 200 promotional products, this takes hours, and after the promotion someone forgets to remove them.
How it helps
Badge campaigns apply automatically, based on price, stock or date range. Nothing to set by hand, nothing to forget. That frees up time you can invest in strategy instead. This OPAL takes care of badge maintenance from then on.
Get started now
Increase visibility right away
A badge on the product image makes sure customers notice your promotions. Every promotional product benefits from the very first badge – there's no need to wait for the next season.
Frequently asked questions
Price
€10/month
OPALs are also available in subscription packages.