Customers compare. Customers forget. This OPAL brings them back.
Don't give away sales
Every paid visit that ends without a purchase because the customer can't find a product again is wasted budget. As your product range grows and the cost per click rises, this loss gets more expensive every month. Without a browsing history, your store works against its own marketing budget.
What this OPAL does for you
1.The customer finds their way back to every product they have already viewed, without searching.
2.No login, no database entry, no additional load on the store.
3.Set up in the admin area – without a developer, without a project.
Before / After
The customer looks at three dining tables, wants to go back to the first one, cannot find it and buys nothing.
He clicks the dining table from the history and lands directly back on the detail page.
Visitors without a login get no personal context in the store.
Every anonymous visitor sees their history from the very first click.
IT spends months debating whether to build its own product history.
An OPAL from the platform vendor is up and running in a few hours.
The product recommendations show what others have bought, but not what this customer has already opened themselves.
Below the recommendations, the visitor's personal history appears.
The store database gets bloated with additional history data.
The history stays in the browser, the database stays clean.
Marketing has no way to change the experience on the product page without IT.
Display style and number of items are set in the admin area, not in the ticketing system.
Part of the OPAL family
OPALs are building blocks from OXID eSales: a proven foundation that is adapted to your IT landscape and integrated into your store.
Features at a glance
OXID
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History on every product page
On every product page, customers automatically see the items again that they opened earlier.
Works without a login
Anonymous visitors also get their personal history, from the very first click.
Slider or grid – your choice
You decide in the admin area how the widget looks, without needing a developer.
Set the number yourself
Configurable between one and twenty products, the default is four.
Current product is hidden
The customer never sees the item they already have open right now.
Remembers up to 20 items
The history holds up even through longer browsing sessions.
Who is this OPAL for?
Store owner / e-commerce manager
You review the monthly conversion figures and the bounce rate on product pages.
How it helps
The drop-off rate during product comparisons falls, because the customer finds the item again that they had in mind. The time to purchase gets shorter. You need no developer, no additional platform, no maintenance contract. Activate it, choose the display, capture the extra revenue.
Frequently asked questions
Price
€10/month
OPALs are also available in subscription packages.
Let's talk.
We will get back to you within one business day with answers about the Recently Viewed Widget OPAL and a suggestion for the next step.