Customers compare. Customers forget. This OPAL brings them back.
Don't give away sales
Every paid click that ends on a product page because the customer cannot find their favourite again is lost revenue from a visit you have already paid for. As the range grows and the cost per click rises, this loss gets more expensive every month. As long as the history is missing, the shop works against its own marketing budget.
What the OPAL solves for you
1.The customer finds their way back to every product they have already viewed, without searching.
2.No login, no database entry, no additional load on the shop.
3.Set-up in the admin, without a developer, without a project.
Before / After
The customer looks at three dining tables, wants to go back to the first one, cannot find it and buys nothing.
He clicks the dining table from the history and lands directly back on the detail page.
Visitors without a login get no personal context in the shop.
Every anonymous visitor sees their history from the very first click.
IT debates for months about building an in-house product history.
An OPAL from the platform vendor is up and running in a few hours.
The product recommendations show what others have bought, but not what this customer has already opened themselves.
Below the recommendations, the visitor's personal history appears.
The shop database gets bloated with additional history data.
The history stays in the browser, the database stays clean.
Marketing has no way to change the experience on the product page without IT.
Display and number are set in the admin, not in the ticketing system.
Part of the OPAL family
OPALs are prebuilt project accelerators from OXID eSales that serve as a solid foundation and need to be adapted to your system landscape.
Features at a glance
OXID
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History on every product page
On every product page, customers automatically see the items again that they opened earlier.
Works without a login
Anonymous visitors also get their personal history, from the very first click.
Slider or grid, freely selectable
You decide in the admin how the widget looks, without needing a developer.
Set the number yourself
Configurable between one and twenty products, the default is four.
Current product is hidden
The customer never sees the item they already have open right now.
Remember up to 20 items
The history holds up even through longer browsing sessions.
Who is this OPAL for?
Shop operator / e-commerce manager
When looking at the monthly conversion figures and the bounce rate on product pages.
What the OPAL delivers here
The drop-off rate during product comparisons falls, because the customer finds the item again that they had in mind. The time to purchase gets shorter. You need no developer, no additional platform, no maintenance contract. Activate, choose the display, take the extra revenue.
Frequently asked questions
Price
€10/month
OPALs are also available in subscription packages.
Let's talk.
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