Find out what customers search for and don't find in your store.
Close search gaps
Every search without a result shows you what your customers are looking for and what you don't offer yet – or don't name the way they do. This OPAL captures these terms in the background and lists them, sorted, in the admin area. You decide what to do with them: expand your product range, add a synonym, rename a category.
What this OPAL does for you
1.Every unsuccessful search in your store becomes visible.
2.Every entry shows the gap between your product vocabulary and the language of your customers.
3.After each fix, you delete the term. If it doesn't come back, the fix worked.
Before / After
You sit in the product range meeting and make your case with three examples from memory.
You put a sorted list of the twenty most frequent gaps on the table.
Marketing plans the fall campaign with terms from a trend report.
Marketing plans with real search queries from your own customers over the last four weeks.
A customer searches for "sneakers", but your store only lists "trainers". Result: an empty page and a bounce.
You see the term in the list, add a synonym, and the next search returns results.
Part of the OPAL family
OPALs are building blocks from OXID eSales: a proven foundation that is adapted to your IT landscape and integrated into your store.
Features at a glance
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Silent capture in the background
As soon as a search returns no result, the term is captured automatically. No one has to set anything up, no one has to think about it.
A frequency counter instead of data clutter
If the same term is searched ten times, one entry with a counter is created, not ten duplicate entries. The list stays readable.
First and last occurrence visible
You can tell whether a term has been trending since yesterday or has been tracked for months. That way you can prioritize what comes first.
Results by language
Every entry shows which language was searched in. You can handle German and international markets separately.
Filtering and sorting in the admin area
You search for a term such as "vegan", sort by frequency or show only the last few days. The most important gaps are at the top right away.
Cleanup after every fix
Delete individual entries or the whole list. What is really fixed does not reappear. What does come back needs a different fix.
Who is this OPAL for?
Store owner / e-commerce manager
In your weekly review of the store metrics you see what was searched for – but not reliably which searches ended without a result. Those are exactly what you need for product range decisions.
You get the zero-result searches as a filterable list in the admin area, with frequency and language – no configuration needed. You go into the product range meeting with a concrete list instead of examples from memory. After every fix you know whether it worked. You no longer debate assumptions – you decide based on terms and numbers from your own store.
Frequently asked questions
Price
€20/month
OPALs are also available in subscription packages.