Secure your rankings
OXID maintains SEO URLs on a product basis. As soon as a product is removed or renamed, its address changes. This OPAL makes these changes visible in the admin area and lets your team manage redirects right there – without a developer request.
What this OPAL does for you
1.You transfer the Google ranking of a delisted product to its successor instead of losing it.
2.Orphaned and missing URLs automatically become visible in a filtered list.
3.You work directly in the admin area – everything in one place.
Before / After
A regular customer clicks on their two-year-old bookmark link and lands on an error page.
The bookmark link automatically redirects to the successor model. The regular customer arrives.
After a bulk import, many products still have no SEO URL.
You open the list of missing URLs and generate them all at once. In minutes.
In the history you see an unreadable old URL and wonder whether it still brings visitors.
The history shows traffic figures for every address. You immediately see which URL deserves a redirect.
Part of the OPAL family
OPALs are building blocks from OXID eSales: a proven foundation that is adapted to your IT landscape and integrated into your store.

Features at a glance
OXID
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All SEO URLs in one overview
A searchable, filterable list of all URLs in your store, instead of spread across hundreds of individual pages.
Orphaned URLs at a glance
Addresses whose product no longer exists are automatically detected and marked with their own status.
Uncover and generate missing URLs
Active products without an SEO address appear bundled by type. With one click you create them all at once according to your store's rules.
History with real traffic figures
You see which old addresses still bring visitors today. Readable URLs, clear figures, timestamps.
Assign a URL to a successor
Use live search to point a well-ranking URL to the successor product, the category or a landing page. Visitors and search engines follow automatically.
Reactivate an old URL
An old address still brings traffic. You select it in the history, search for the matching new product and click Reactivate.
In short: a filtered overview of all URLs in your store – orphaned ones with a status badge, missing ones bundled by type, duplicates visible at once. In the history you see traffic figures for old addresses and redirect them with one click to a new product or a category. You protect your own keyword URLs against being overwritten automatically. Every change is logged automatically, variants appear with their parent product, and multilingual stores are managed in the same interface.
Who is this OPAL for?
Store owner / e-commerce manager
During your quarterly product range review, you wonder what actually happened to the URLs of deleted products.
You help preserve your Google rankings, even if your product range changes every month. Orphaned URLs become visible, and you can redirect them to successors. After imports, you close URL gaps directly in the admin area.
Price
€15/month
OPALs are also available in subscription packages.
