Secure your rankings
OXID maintains SEO URLs on a product basis. As soon as a product is removed or renamed, its address changes. The OPAL makes these changes visible in the administration area and gives the team the ability to manage redirects right there – without a developer request.
What the OPAL solves for you
1.You transfer the Google ranking of a delisted product to its successor instead of losing it.
2.Orphaned and missing URLs automatically become visible in a filtered list.
3.You work directly in the administration area – without an external tool.
Before / After
A regular customer clicks on their two-year-old bookmark link and lands on an error page.
The bookmark link automatically redirects to the successor model. The regular customer arrives.
After a bulk import, many items are still without an SEO address.
You open the list of missing URLs and generate them all at once. In minutes.
In the history you see an unreadable old URL and wonder whether it still brings visitors.
The history shows access figures for every address. You immediately recognise which URL deserves a redirect.
Part of the OPAL family
OPALs are prebuilt project accelerators from OXID eSales that serve as a solid foundation and need to be adapted to your system landscape.
Features at a glance
OXID
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All SEO URLs in one overview
A searchable and filterable list of all URLs of your shop, instead of spread across hundreds of individual pages.
Orphaned URLs at a glance
Addresses whose product no longer exists are automatically detected and marked with their own status.
Uncover and generate missing URLs
Active products without an SEO address appear bundled by type. With one click you create them all at once according to your shop's rules.
History with real access figures
You see which old addresses still bring visitors today. Readable URLs, clear figures, timestamps.
Assign a URL to a successor
A well-ranking address is placed via live search on the successor product, the category or a landing page. Visitors and search engines follow automatically.
Reactivate an old URL
An old address still brings traffic. You select it in the history, search for the matching new product, click reactivate.
In short: a filtered overview of all URLs of your shop – orphaned ones with a status badge, missing ones bundled by type, duplicates recognisable at once. In the history you see access figures for old addresses and redirect them with one click to a new product or a category. You protect your own keyword URLs against automatic overwriting. Every change is logged automatically, variants appear with their parent item, and multilingual shops are managed in the same interface.
Who is this OPAL for?
Shop operator / e-commerce manager
During the quarterly range check, you wonder what actually happened to the URLs of the deleted products.
You keep Google rankings, even if your range changes monthly. Orphaned URLs become visible, you can redirect them to successors. After imports you close URL gaps directly in the administration area.
Price
€15/month
OPALs are also available in subscription packages.