Tailor-made e-commerce strategies are not available out-of-the-box. For each retailer, a different strategy is appropriate. This is exactly what makes it difficult to know which is the right target for the company. However, all strategies in online retailing have one thing in common: the customer is at the center of all considerations.
What is a relevant feature in the customer journey for the do-it-yourself fan can be completely uninteresting for the buyer in the procurement process. So if you know your customers inside out and know how they arrive at their purchase decision, you can fully participate in the competition for these customers. And secure market shares. This is exactly what the following e-commerce scenarios stand for, which our customers are realising with great success.
Business customers have exclusive access to spare parts and parts lists in the GROB4CARE B2B spare parts shop. The right parts for repairs, planned maintenance or upgrades can be identified quickly and easily and ordered online straightaway.
Do you want to offer shoppers business purchases in a class of their own? Then make the right changes to your B2B shop.
The SCHIESSER brand has always stood for the highest quality underwear with a guaranteed feel-good factor. Customers have been putting their trust in SCHIESSER since 1875. But how do you translate tradition, innovation and creativity into the modern zeitgeist? The business, whose headquarters are on Lake Constance, shows us how to do it in the SCHIESSER Shop. 100% “mobile first” optimised since the last relaunch. Brand, values and emotions can be experienced digitally using any device.
Not many people know that at Mercedes-Benz, B2C and B2B customers can easily buy original used parts online from the mbgtc.de shop. It wasn’t always so convenient. Slow searches and irregular updates made online shopping difficult.
Today, business and retail customers enjoy considerably better service in separate B2B and B2C shops.