OXID eShop Professional Edition - Schnellstarter unter den Shopsystemen

OXID eShop Professional Edition

Ideal shop system for SMEs

The small but nice e-commerce solution. For small and medium-sized enterprises

OXID eShop Professional Edition – E-Commerce on your own

The Professional Edition (PE) remains the first choice for those who are under great time pressure, have few resources and a tight budget. The Professional Edition contains everything an online shop needs to be able to do. And all this at unbeatable, one-time license costs. After purchase the license becomes your property. Simply download, install and start immediately. Service & Support is available from the OXID Team. You can choose from two packages to determine the level of service you require.


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Download, install, enter data, sell online

Ready, Set, Go – The out-of-the-box shop system:

  • for fast e-commerce entry and flexible growth
  • with which you can safely go into the future; easy upgrade to the Enterprise Edition
  • to be and remain capable of acting; especially in difficult times
  • with all core functionalities that a shop needs to convince
  • for all who are in a hurry and want to host on their own servers

Simply faster on the market

When it comes to time-to-market, we are unbeatable. The Professional Edition is ready to go from day one, without detours.

Secure market share while others are still implementing:

  • Everything a shop has to be able to do, out-of-the-box
  • Core functionalities and integrated process know-how
  • Go online faster and earn money earlier

Unbeatably adaptable and flexible

This shop system adapts to your IT environment. Not the other way round. No matter what you need, thanks to numerous extensions – free of charge or for a fee – we go with you.

Start lean and expand bit by bit:

  • Updates easily implemented
  • Service & Support bookable in two packages
  • Modules, interfaces, applications and more

Fit for the future

We experience every day how digitisation has an influence on user behaviour. Consumers are putting issues on the agenda for online retailers.

With this shop software you are prepared for every trend:

  • In mobile, social or content commerce
  • For cross-channel shopping
  • In usability and state-of-the-art product presentation

Service & support made in Germany

Compared to the free Community Edition, the Professional Edition is only available with a valid license. Therefore, PE includes Service & Support. If there are technical problems, we are there for you.

How you profit with the Professional Edition:

  • The license becomes your property
  • You can even resell the license
  • In case of problems we help to avoid loss of sales

Overview of the functions and benefits of the

Professional Edition

Your extensive basic functions in the Professional Edition

Your product is the star

From the homepage, through categories, product search and product details to variations, product comparison and availability, OXID eShop Professional Edition offers everything you need to allow your product to shine.



It is possible to purchase products from the homepage itself. Put the latest products at the very start of the customer journey, advertise them with campaigns and describe them with modular content elements that you position as you’d like.



There is no limit to the number of categories. You can assign several products to a main category, define categories by price or assign an alternative template to a category and use it to individually design the category. Configure the categories to best suit your product world.



Thanks to the comprehensive product search functions, the customer will soon find what they are looking for. You decide whether searches in the shop are ‘AND/OR’, whether a certain product even appears in the search and which additional keywords are defined for each product.


Product detail view

When the customer finds the product they need, first impressions count. Show several product images with preview. Stage a product using an alternative template and provide multidimensional versions. Product availability is the final touch.

Stage your brand and your product

It is well-known that nothing happens without sales promotion. ‘Offer of the week’, ‘long-running favourite’, ‘new in stock’ or ‘best seller’ – the more you bang the drum on your homepage, the better the chance of a consumer noticing a certain product.



Show one or more related alternatives to a certain product. By explicitly linking up products and accessories, you create more potential for up-selling.


Product ratings

It is hard to find a stronger argument for buying something than the recommendation of another user. Sort users product reviews by date or moderate them in the Admin area before making them available to view.


Shop marketing

The ‘wish list’ function makes it easier for your customer to search the internet and later return to their required product in your shop. The functions ‘Recommend product’, ‘Customers who bought this product also bought’ or ‘Price alert’ are elements that your customers will know and appreciate e.g. from Amazon.



Award individual voucher numbers to each customer or assign numbers them numbers in your print advertising. Link a voucher to a minimum order value or an expiry date. Exclude certain products or categories from the voucher option or automatically send a birthday voucher to your customers. It’s hard to imagine greater flexibility.


Pricing and discounts

Assign an individual price for each product or show graduated prices. When you give discounts, choose between absolute, percentage or even a bonus: buy three or more, get one free! It also goes without saying that you can define the discount period or link it with a category, product or user group, etc.


Web 2.0

RSS feed, tagging, scoring, reviews, recommendation lists, rich media or Facebook integration... The Professional Edition responds to the modern user behaviour of customers and does everything they now expect from a shop. That also includes shops being certified and distinguished with a Trusted Shops trustmark, for instance.

Get products soon after making the purchase decision

Once the customer has made the purchase decision, the subsequent purchase process needs to be as simple, intuitive and as fast as possible. Shops can score points here by saving their customers from having to register before buying or always intuitively showing the way to the ‘checkout’, basket status and ‘continue shopping’. Quick and easy checkout



When it comes to online payments, everyone is different. Payment by invoice is still the most popular payment method. Payment providers such as PayPal are slowly catching up. For customers, finding the preferred payment method is one of the most important factors to keep them from abandoning full shopping baskets.

OXID eShop Professional Edition is equipped with all common payment methods and offers the following as standard PayPal and PAYONE as well as numerous extensions. Value added tax for the destination country, minimum order values and foreign currencies can be adjusted in the backend.



The shipping costs can also be configured flexibly and set by user group, e.g. buyers within the EU. Shipping costs by customer, quantity, size, weight and many other attributes can be set or simply recalculated each time for every product and shopping basket.

All data under control – for clients and retailers

A good online shop doesn’t just offer customers a ‘My account’ service area where they can make personal settings and view their order history. It also provides retailers with comprehensive options for managing customer data. You can define customer groups, show the customers their orders in ‘My account’, allow them to make new purchases from their order history, and even make purchases without registering and much more. Plus, the option of a customer feedback form and double opt-in for signing up for the newsletter is standard

The control centre for your shop

OXID eShop takes you straight to your goal with clear navigation in the control centre or Admin area. You control all of the processes in your shop, including content management, where you can put together, edit and design content using the WYSIWYG editor without any knowledge of HTML. You can log in to OXID eShop through the browser from any workplace with internet access. You make the decisions about the stars among your products, newsletter settings, payment methods, gross and net prices, language and inventory management, search engine optimisation, sub-shops and much more. Everything under control.

Design that speaks for you

In the design area, for example, you can replace the logo and the background image, and show or hide various elements of the interface. That gives you many design options for your individualised presence. With just a few clicks, you can pick up on the latest trends and respond to them in seconds. This proves that you are up to date.


Social media: Flow connects

In the social media area, you can link to popular channels from Facebook, Twitter, Google+, YouTube or even your business blog (WordPress). This transforms your shop from a purely sales platform into a communication platform. Connect with your existing customers and potential new customers and be there for them 24/7.


API: For greater visibility and intelligent controlling

Using the API function in Flow, a product can be placed directly in Google Shopping and monitored in Google Analytics. This happens using a tracking ID that creates the link to the required Google account. This opens up an additional channel for presenting your portfolio and you benefit from efficient controlling using an out-of-the-box interface for high-performance Google Analytics. That way you’re always learning something new.

Visual CMS is more than just front end CMS

A sustainable shopping experience needs more than just good usability. A modern shop must inform, explain, entertain and even move visitors. It can only do that if the content is good. Manage content with our e-commerce CMS. It is an OXID-specific, integral part of the shop that can directly access data. It can present products, categories, campaigns and much more. This is enormously beneficial compared with TYPO3 and conventional CMS.


A successful fusion of three systems in one!

If you want to transform your shop from a purely sales platform into an attractive business card, choose OXID eShop. We give you three systems directly in the same shop software: content management, campaign management and shop data management! This symbiosis saves you valuable time and allows you to act quickly and easily, without system interruptions. A dream for every brand manufacturer. Shopping worlds are just a few clicks away. For a strong brand and corporate identity.


Numerous basic widgets included right out of the box

Freely create content with the WYSIWYG editor. Position images and show or hide elements in the front end however you like. The main advantage is that you have direct access to products in the shop, you can present a specific product range, create links, advertise and much more. The only limit is your imagination.


You ponder over the content, while visual CMS does the rest

Visual CMS is suitable for every corporate identity, especially smaller shops. Your marketers will love it. You focus on what you want to say. The framework and structure have already been taken care of. You can confidently focus all of your energy onto conquering market niches and very specifically serving new target groups with content – ‘wow’ effect included.


Individual widgets: More possibilities for partners, agencies and customers

An agency can help if a customer’s business needs a widget that is not included in the standard. It can develop a dedicated customer widget for the customer following specifications. Any layperson will be able to use this widget without technical knowledge and will find precisely what they need. ‘De-technifying’ the typical workday and business logic in one.


One tool – Unimaginable possibilities

Visual CMS is an ideal tool for quickly achieving your goals. It is the perfect basis for agencies and partners who are open to completely new earning opportunities through the creation of custom widgets for customers. As a customer, you get a compliant, CI-compatible and convincing result, even with little data. Quick, easy and fully coordinated! You too can earn cash and stand out from the competition with an accomplished and unique presence.

Make the difference in the customer experience
With OXID eShop Professional Edition

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Best practice example: DIY expert myboshi

Where every page is an inspiration

Learn from the pioneers and trendsetters in the DIY industry how to turn the customer journey into a customer experience by using personalisation and great content in the shop.

To the case study from myboshi

The solution we rely on means that we can achieve our set goals faster and easier. In this way, we can further extend our technical lead in the handicraft industry, even compared to externally financed start-ups.

Thomas Jaenisch, Managing Director of myboshi